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Teresa Torres – The What & Why of Continuous Discovery
Mittwoch, 28. Juli 2021 um 18:20 - 19:50
We are thrilled to host Teresa Torres, renowned coach and author of Continuous Discovery Habits, for a live talk and Q&A. To mark the occasion, we are hosting this event in collaboration with ProductTank Hamburg.
Join us live on YouTube: https://www.youtube.com/watch?v=tWE-xSDvQY4
18.20 – 18.30: Introduction
18.30 – 19.00: ‚The What & Why of Continuous Discovery‘
19.00 – 19.30: Q&A
About the talk
Most product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing, experimenting). However, many of us are still stuck in a project world. We do research to kick off a project, we usability test right before we hand off to engineers, and our primary means for experimenting is a/b testing. These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset. In this talk, we’ll explore the key differences between project-based discovery and continuous discovery and give your team a clear benchmark to aspire to.
About our speaker
Teresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 7,000 product people discovery skills through the Product Talk Academy and is the author of Continuous Discovery Habits.